15 Captivating Digital Signage Marketing Ideas

15) Location Mapping

If you have a large business location, guiding customers with interactive wayfinding is one of the best digital display board ideas. This enhances the customer experience by providing clear directions to help them find products or services that pique their interest. If you have special deals, be sure to clearly advertise them on the map, showing customers where to find them.

14) Optical Illusions

For large digital signage displays, using optical illusions is a standout way to capture attention like no other sign or billboard advertisement. Watch as crowds gather, mesmerized by the illusions and eager to capture the moment. This intrigue can draw customers into your business or encourage them to respond to your call to action.

13) DIY Tutorials

Attract customers with engaging DIY tutorials on digital signage that clearly outline steps and creative tips related to your products or services. For example, a camping gear store could boost sales of ferro rods by featuring an easy-to-follow fire-starting tutorial. Incorporating business advertising with LED screens into your strategy can effectively showcase these tutorials. Regularly update the content to highlight new items and keep customers informed, driving both education and sales.

12) Local Content

Providing content specific to your local community is an excellent marketing approach that can be perfectly executed with digital signage. Depending on the services or products you offer, the relevant information displayed should vary. For example, if you want to attract music lovers to your guitar store, share the dates of upcoming concerts in the area. Local content that can apply to almost any business includes displaying the 7-day weather forecast, event updates, news reports, or sponsorships. Understanding your customer base and the information that attracts them is key to successfully marketing with digital signage.

11) Educational Content

Displaying educational content on the big screen is one of the best digital signage marketing ideas for showcasing a new product or service. This approach helps customers become more aware of what you’re selling and how your business can meet their needs. Educational content can take many forms, including in-depth product reviews, workshop events, or answering frequently asked questions.

10) Relevant Fun Facts

Sharing fun facts related to your business is an excellent way to catch customer attention. For instance, if you own a clothing store, you could share a fun fact about how jeans were created by Levi Strauss to design durable working pants for cowboys and miners. If you own a gym, it would be interesting to share that the concept of a gymnasium dates back to ancient Greece, where it was used for fitness and philosophical discussions. Displaying these fun facts captivates people and encourages them to spend more time in your business.

9) Music Videos

Playing music videos on digital signage is an easy and effective way to market your business. From classic MTV hits to today’s popular tracks, there’s a wealth of compilations with hours of content to display. Even when customers aren’t watching the screen, the music creates a perfect shopping atmosphere. Keep the content fresh by rotating different videos daily to maintain interest.

8) Trivia, Puzzles, and Challenges

Offering an interactive experience with trivia, puzzles, or challenges on an LED screen is an excellent way to build relationships with customers. Tailor trivia to your audience; for example, a movie theater could feature questions about current films or popular classics. Engage viewers with puzzle games like “which cup has the ball,” and ensure the content appeals to a range of ages, including children. Challenges that involve viewer actions, such as a gym contest for the longest stretching pose, can also spark interest. Regularly update the games to keep them fresh and maintain customer engagement.

7) Live Event Highlights

Catch the attention of customers with business advertising on LED screens featuring live event highlights from sporting events, concerts, or workshops. Tailor the footage to your customer base, such as displaying the top 10 football plays of the week on digital signage outside a sports bar or highlights from a community service workshop on a screen outside a school. Frequently refreshing this content draws in customers, sparking interest in both the screen and the products or services you offer.